If you know what we're going to tell you First, let everyone check out the service. how much does it cover How reliable is the site? they have a history of cheating major web slots There are countless Google algorithm updates. In order to gain visibility, stay competitive and generate sales, website owners must constantly adapt to the relevance criteria of a web giant that alone accounts for 90% of the market share. What best practices to implement in 2021 to increase your organic links and attract search engines and we will tell you everything in this articles
1- Optimal user experience to boost natural referencing
Ergonomics adapted to mobile devices
Mobile traffic has been growing exponentially for several years. These new uses of web consulting have necessarily changed the display techniques of web pages. In this context, responsive design was born! This technology automatically resizes and reorganizes blocks of content to make it easier for mobile users to read and navigate. For a few years now, Google has been announcing that it will prioritize sites that adapt to all media. In 2021, the new "Google Page Experience" update will rank websites based on the experience they provide to their users. Optimizing your website for mobile viewing is therefore an important aspect! It is clear that if your website is not properly readable on smartphones, it will gradually lose its place in the search engine results…Fast loading website
Website performance, or website performance, i.e. measuring the download time of website pages, is a fundamental criterion that should not be neglected when improving its SEO (Search Engine Optimization). Internet users like to see web page content displayed quickly, even instantly! Otherwise, they move on without asking any further questions. The ideal loading time is on the order of less than 2 seconds. The faster it goes, the more “professional ghostwriting” pages will be Googled. The easier a site is to crawl, the more its pages will be crawled and the higher the number of indexed pages will be. In 2021, Google announced that load time will be even more important in its rankings.2- SEO content to attract search engines
Developing optimized and high-quality content is a key step in making your website visible in search engine results.Keyword strategy
The first step to properly linking to your website and generating targeted traffic is finding the right keywords! After studying your industry, your customers, and your competitors, list all the queries that match your audience's search intent and that you want to be linked to. In this list you will need:> note the main keywords that correspond to your main activity;
> develop the entire corresponding semantic field;
> work on long tail keywords.
Long tails are groups of narrow, specific keywords that represent low search volume from internet users, but when added together, can bring you more traffic than general, more competitive keywords. Of course, these analytical works cannot be improvised, so we strongly recommend contacting a web editor specialized in SEO to get a result that meets your expectations.
Content with high added value
The content of your website must of course be optimized, but above all it must be of high quality! It must be developed to engage your target audience, allow you to demonstrate your expertise on the subject, and thereby build your credibility. Your articles and texts must be captivating, explicit and of course unique. It is regular and long-term work, but in the long run it will allow you to become an essential source of information in your field of activity. Publishing blog articles with high added value and regularly will allow you to gradually increase your organic linking. Remember, if your content appeals to your target audience, there's a good chance Google will like it too.Optimized URLs
Very often URLs are automatically generated and not processed, but if you want to put all the odds on your side and increase your organic linking, it is strongly recommended to stay there… URLs are the first gateway to your website and therefore the first element that Google will analyze . In order to attract attention, bots must be: short, clean and optimized. It is important to add keywords and avoid parasitic characters such as numbers or diacritics…3- Well-informed metadata to increase their natural referencing
Well-optimized metadata allows better analysis of your content, which positively affects your search engine ranking.
Read the TITLE
The TITLE tag, or the name of your page, is part of the SERP (professional ghostwriting) and provides valuable information to Internet users and Google about the content of your page. It is therefore essential for SEO! It must be attractive and respond as accurately as possible to the search intentions of Internet users so that they want to click on it. An SEO-optimized TITLE tag must contain the main query within the first 65 characters, otherwise Google may truncate it.Meta descriptions
Although at first glance they don't have a direct impact on organic linking, meta descriptions still play a major role. This is a short description of your content that will appear below the link in the SERPs. This is what the internet user will read first and will make them want to click or not discover your content. why writing a sales description is highly recommended to grab your audience's attention! Consider offering a different meta description for each page of your website.ALT tags
Optimized images can bring you additional traffic and allow you to improve your SEO, so you shouldn't neglect them! It is necessary to enter the ALT tag of every image uploaded to the website. This tells Google what it finds on your page and what the image represents. In addition, the name of the image base file should also be reworked with relevant keywords for professional ghostwriting separated by hyphens. Learn more about the importance of semantic HTML markup when writing for the web.
4- Link strategy to improve your SEO score
Links, whether internal or external, are essential to the success of a website's SEO strategy.
Internal linking
It is a set of internal links on your website that link back to your professional ghostwriting content. By referring your audience to additional content at the end of the article, you can keep them on your site for as long as possible. A good network of your pages also allows robots to understand the organization of your site. In the eyes of Google and internet users, internal links add credibility to your content. Obviously, this must be done sparingly, the selection of links must remain relevant to the user.Fewer backlinks
These are external links that point from one site to another. It is one of the most important organic linking criteria and a strong signal for Google that allows it to evaluate the authority of the site. If several reputable sites are linking to yours, that's a sign of trust! Attention, the quality of backlinks is more important than their quantity. This means that you should not try to get links pointing to your site at all costs. Implementing a backlink strategy needs to be long-term and aligned with your content and your audience.Now you have all the keys in your hand to increase your natural referencing. Remember that there is no magic recipe, SEO is constant work for visible results over a long period of time. Feel free to test, edit and rework your content regularly. Also, don't forget to analyze your results in Google Analytics and Search Console. If you get lost, call our web editors specialized in SEO audit professional ghostwriting.
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